- Morioka City's Yabukawa district holds Honshu's official lowest temperature record of -27.4°C, known as "Honshu's coldest settlement."
- Kuji City produces about 90% of domestic amber as "amber town" with mining experience museum.
- Wanko soba record exceeds 500 bowls. Competition tournaments held annually.
- Nambu ironware history spans over 400 years. Overseas, teapots are popular as "Nanbu Tekki" brand.
- Jodogahama's name comes from admiration that its white rhyolite and clear sea resemble pure land paradise.
- Prefectural citizens' savings rate ranks among nation's top, called "saving-loving prefecture residents."
- Hiraizumi's "Motsuji Kyokusui no En" recreates elegant event of reciting poetry in Heian costume.
- Hachimantai's Dragon Eye (Kagaminuma) appears during snowmelt as dragon-eye pattern, popular Instagram spot.
- Kamaishi City called rugby sanctuary, with Shin-Nihon Steel Kamaishi Rugby Club's seven consecutive championships legendary.
- Kuzumaki Town in northern prefecture is major wind power generation area achieving "nearly 100% energy self-sufficiency."
- Sanriku wakame seaweed ranks first in national share for thickness and texture.
- Koiwai Farm's lone cherry tree frequently appears in NHK morning dramas with remaining snow on Mount Iwate.
- Hana-maki City's Namari Onsen standing bath "Hakuen no Yu" is rare 1.25m-deep hot spring for standing bathing.
- Morioka known as city of three major noodles: cold noodles, jajamen, and wanko soba.
- Kenji Miyazawa studied at Morioka Higher Agricultural School, creating "Ihatov" story setting based in Hanamaki.