- The Echigo Plain is Japan's second-largest alluvial plain and the nation's top rice-producing region.
- Sado Island is larger than Tokyo's 23 wards and home to the world's largest crested ibis protection center.
- The prefecture boasts one of Japan's highest numbers of beaches, with stunning sunset viewing spots scattered throughout.
- Heavy snow area Tsunan Town features snow carrots stored under over 4 meters of snow accumulation.
- Myoko in the Joetsu region is associated with Major Lerch, known as the father of Japanese skiing.
- Niigata Prefecture has the most sake breweries in Japan, with over 90 operating.
- The Tsubame-Sanjo area produces approximately 90% of Japan's domestic cutlery through metalworking.
- Nagaoka City is the birthplace of modern Japanese fireworks, producing numerous pyrotechnics technicians.
- Since the Hokuriku Shinkansen opening, travel from Joetsu-Myoko Station to Kanazawa takes as little as 1 hour.
- The complex kanji character kata in Niigata is famously prone to writing errors, prompting the prefectural government to promote correct usage.
- Awashimaura Village, with about 330 residents, is one of Japan's least populated villages.
- Sasa dango (bamboo leaf dumplings) legend suggests origins as portable food for warlord Uesugi Kenshin during the Warring States period.
- Takada's Gangi covered walkways in Joetsu City extend approximately 16km, among Japan's largest.
- Waters off Sado are one of the world's leading jade production areas, where raw stones can sometimes be found on beaches.
- Niigata City is one of the five treaty ports, retaining old Western-style architecture to this day.