• Budou Manju (Grape Buns)

    Skewered bean paste confection from Yoshinogawa City shaped like grape clusters.

    Traditional confection continuing since Taisho era. White bean paste with subtle grape flavor wrapped in gyuhi rice cake, skewered with 5 balls. Room-temperature shelf-stable, ideal as souvenir.

  • Kincho Manju

    Komatsushima specialty brown sugar bun with cocoa aroma.

    Created in 1933. Rich flavor blending chocolate and white bean paste, named after tanuki legend Kincho.

  • Sudachi Soda

    Local carbonated beverage with refreshing acidity and aroma.

    Uses fruit juice and peel extract for dry flavor complementing meals. Bottled cans easy to carry and popular.

  • Naruto Uzuoimo

    Rustic confection of Naruto Kintoki sweet potato candied in whirlpool shape.

    Sliced potato fried in spiral shape and coated with sugar syrup. Nostalgic flavor with syrup soaking into fluffy interior.

  • Sudachi-kun Plush Toy

    Adorable plush toy of Tokushima Prefecture mascot Sudachi-kun.

    Sudachi-kun with sudachi-shaped head is a pioneer among Japan's local mascots. Available from pocket-size to body pillow size, popular with tourists and locals alike.

  • Sudachi

    Tokushima specialty citrus with refreshing aroma.

    Over 98% national production share. Widely used as condiment for grilled fish and beverages, rich in citric acid and vitamin C. Green fruit shipped nationwide during autumn harvest season.

  • Naruto Kintoki

    Brand sweet potato with fluffy texture and sweet flavor.

    Grown in sea sand for fine fiber and high sugar content. Baked sweet potato is powdery rather than moist, with chestnut-like flavor. Also popular as dessert ingredient.

  • Awa Odori Chicken

    Local chicken brand with highest national shipment volume.

    Extended raising period produces low-fat meat with rich red meat flavor. Used in high-end restaurants nationwide and also popular as vacuum-packed souvenirs.

  • Naruto Wakame

    Characterized by crunchy texture and deep green color.

    Raised in rapid Naruto Strait currents, thick and elastic. Essential ingredient in Tokushima miso soup and vinegared dishes.

  • Kito Yuzu

    Highly aromatic mountain yuzu, limited-brand from Kito district.

    High-altitude temperature differences concentrate aromatic compounds. Juice and peel used in ponzu sauce, sweets, and craft beer.

  • Awa Beef

    Tokushima-raised Japanese black beef.

    High A5 grade ratio with fine marbling and balanced red meat umami. Perfect for sukiyaki and steaks.

  • Awa Pork

    Brand pork with sweet fat.

    Raised on barley-based feed for light fat quality and juicy red meat. Ideal for tonkatsu and shabu-shabu.

  • Awa Bancha

    Post-fermented tea with unique fermentation method.

    Summer-picked tea leaves barrel-fermented with lactic acid for refreshing acidity. Gentle on stomach and enjoyed as mealtime tea.

  • Awa Indigo Dye

    Source of Japan Blue, authentic indigo from Tokushima.

    Traditional industry nurtured through two-stage division of labor between indigo masters and dyers. Deep colors from natural ash-lye fermentation building earn high international acclaim, with handkerchiefs and scarves popular.