• Sendai Aoba Festival

    Festival honoring Lord Date Masamune that colors early summer Sendai. Highlights include historical parade procession and sparrow dance.

  • Sendai Tanabata Festival

    One of Japan's largest Tanabata festivals where gorgeous and splendid decorations fill the shopping arcades.

  • Jozenji Street Jazz Festival

    Citizen volunteer-operated music festival. Live performances centered on jazz but spanning multiple genres color street corners.

  • SENDAI Pageant of Starlight

    Winter illumination decorating 160 zelkova trees with 600,000 LED lights.