Miyagi
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Musubi-maru
Miyagi Prefecture tourism PR section chief with rice ball face wearing Date Masamune's helmet. Appears at prefectural events and overseas promotions, gaining popularity.
Trivia
- Won 1st place in corporate/other division at 2016 Yuru-Chara Grand Prix.
- Special move is Happy Omusubi Smile.
- The pickled plum on head represents Sendai plum.
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Hoyaboya
Knight of the sea motif based on Kesennuma City's seafood hoya (sea squirt). Sword is saury, shield is scallop, helmet has shark design.
Trivia
- Favorite food is of course fresh hoya.
- Dispatched to events as Kesennuma tourism ambassador.
- Beloved by children as post-disaster recovery symbol.
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Zao-sama
Rabbit character wearing crown imaging Zao mountain range. Promotes Zao Town's hot springs and nature.
Trivia
- Wears frost-covered tree-imaged mantle in winter.
- Hobbies are hot spring touring and cheese hunting.
- Speaks with zao at end of sentences.