• Musubi-maru

    Miyagi Prefecture tourism PR section chief with rice ball face wearing Date Masamune's helmet. Appears at prefectural events and overseas promotions, gaining popularity.

    Trivia

    • Won 1st place in corporate/other division at 2016 Yuru-Chara Grand Prix.
    • Special move is Happy Omusubi Smile.
    • The pickled plum on head represents Sendai plum.
  • Hoyaboya

    Knight of the sea motif based on Kesennuma City's seafood hoya (sea squirt). Sword is saury, shield is scallop, helmet has shark design.

    Trivia

    • Favorite food is of course fresh hoya.
    • Dispatched to events as Kesennuma tourism ambassador.
    • Beloved by children as post-disaster recovery symbol.
  • Zao-sama

    Rabbit character wearing crown imaging Zao mountain range. Promotes Zao Town's hot springs and nature.

    Trivia

    • Wears frost-covered tree-imaged mantle in winter.
    • Hobbies are hot spring touring and cheese hunting.
    • Speaks with zao at end of sentences.