• Niihama Taiko Festival

    One of Shikoku's three major festivals, featuring approximately 50 gorgeously decorated taiko floats weighing 3 tons total parading through town, displaying kakikurabe competitions.

  • Matsuyama Festival

    Midsummer dance festival coloring city center with Yakyuken dance and samba parade.

  • Uwajima Ushi-Oni Festival

    'Ushi-Oni' demon masks over 5m tall parade through the city, with fireworks display.