Ehime

  • Botchan Dango

    Three-color skewered dumplings with matcha, egg, and red bean paste.

    Featured in Natsume Soseki's 'Botchan' and gained nationwide recognition. Soft mochi coated with elegant sweet paste in bite-sized portions, good shelf life.

  • Mikyan Plushie

    Fluffy plushie of prefectural mascot 'Mikyan.'

    Cute with orange color and smile. Various size options, ideal as souvenir or children's companion.

  • Boeimu (Poeme)

    Western-style Japanese confection wrapping white bean paste in moist dough.

    Loved by all ages for butter aroma and gentle sweetness, Imabari famous confection. Seasonal limited flavors also appear.

  • Iyokan (Citrus)

    Fragrant and juicy citrus born in Ehime.

    Improved native variety discovered in the prefecture during Meiji period. Slightly thick peel, deep orange color, and refreshing sweet-tartness are characteristics. Popular for fresh eating, marmalade, and juice ingredients.

  • Kanpei (Citrus)

    New variety combining crisp texture with rich sweetness.

    Ehime original hybrid of Nishinokaori × Ponkan. Firm flesh with minimal fiber and large size, sugar content over 12 degrees. Still limited harvest, high rarity value.

  • Naked Barley

    Japan's top production volume, ingredient for barley miso and barley rice.

    Cultivated in Matsuyama Plain's double-cropping, rich in fiber and β-glucan. Essential to prefectural diet as barley miso and pressed barley.

  • Farmed Red Sea Bream

    Uwa Sea-raised brand sea bream with top domestic market share.

    Fast tides and stable water temperatures in Uwa Sea enable stress-free growth, resulting in firm flesh and good fat content. High-level processing techniques like live締nerve extraction.

  • Imabari Towel

    Luxury towel recognized worldwide for absorbency and texture.

    Only products meeting unique quality standards "5-second rule (sinking test)" acquire brand mark. Wide lineup with organic cotton and dyeing technology.

  • Tobe Ware

    Durable everyday porcelain with indigo gosu on white porcelain.

    Began in 18th century, thick and hard-to-break, excellent practicality. Recently, young artisan modern designs gaining attention, pottery experience popular.