Ehime

Ehime Prefecture has the largest population in Shikoku and derives its name from ancient times meaning "beautiful goddess" (愛比売). Matsuyama City, the prefectural capital, is home to Dogo Onsen, one of Japan's oldest hot springs, and Matsuyama Castle, one of the 12 original castles, exuding a historical and literary atmosphere. The Toyo region in the east features concentrated manufacturing industries including paper, towels, and shipbuilding, attracting travelers worldwide with the Shimanami Kaido cycling route. The Nanyo region features the ria coastline of Uwa Sea, thriving in red sea bream and pearl aquaculture, famous for the local dish "Uwajima Taimeshi." Natural wonders abound, including Mount Ishizuchi, western Japan's highest peak, and Shikoku Karst. Naked barley and citrus production rank among Japan's top, with mikan culture deeply rooted in local life. The prefecture features a mix of the mild, low-rainfall Seto Inland climate and the Uwa Sea climate influenced by the Kuroshio Current, with distinct regional traditions and festivals reflecting varied local characteristics.