• Yawataya Isogoro Shichimi Togarashi

    Traditional seven-spice blend from Edo period establishment at Zenkoji Temple gate.

    Seven spice blend mixing chili pepper with sansho pepper, citrus peel, and other ingredients. Retro tin can is classic Nagano souvenir, with recent chocolate and ice cream collaborations appearing.

  • Karuizawa Pudding

    Gift sweet popular for highland milk richness.

    Made with Karuizawa's refreshing milk and local eggs, finished to melting texture. Also easy to carry in insulated pack.

  • Shinshu Apples

    Well-balanced sweetness and acidity from day-night temperature differences.

    Centered on Sun Fuji with abundant prefecture-original varieties including Shinano Sweet and Shinano Gold. Honey content and crisp texture highly valued, shipped domestically and internationally.

  • Kikyogahara Wine Grapes

    European wine varieties grown in cool basin at 700m elevation.

    Merlot and Chardonnay cultivated, featuring rich acidity and complex aroma. Shiojiri winery tours are must-see for wine lovers.

  • Shinshu Matsutake Mushrooms

    King of autumn flavors boasting top-class national production volume.

    Abundant in Shiojiri, Ueda, and Toshin areas with spread of red pine forests, fragrant caps traded at high prices for gifts. Harvest volume varies greatly by year.

  • Azumino Wasabi

    Japan's number one wasabi field grown in spring water.

    Cultivated in Azumino where Northern Alps snowmelt spring water wells up, maintaining same water temperature year-round. Features refreshing spiciness and aroma, with the field itself a tourist attraction.

  • Shinshu Miso

    Brand accounting for approximately 40% of domestic miso production.

    "Characterized by medium-spicy, light-colored miso using soybeans and rice koji. Cold-region fermentation creates mellow flavor, with recent increases in low-sodium and aged types."